Scandinavian activewear brand aim’n announces two new brand developments: the launch of their new material, Ribbed Performance, a new evolution of the bestselling Ribbed activewear that aim’n was first to release, and the opening of their first concept store in Oslo, Norway in October 2024. These milestones mark a significant step in the brand’s commitment to inspire women worldwide to an active lifestyle.

Introducing Ribbed Performance

The brand’s latest innovation, Ribbed Performance, is a cutting-edge fabric designed to elevate the workout experience. Crafted from a silky-soft performance material, Ribbed Performance offers superior flexibility with a micro-rib structure, delivering a lightweight, next-to-nothing feel that moves with you. The new material releases worldwide on August 22nd.

“We created Ribbed Performance from our love of movement and passion to spread wellness to women everywhere,” says Tekla Acs, co-founder and creative director at aim’n. “This lightweight, silky fabric has the ribbed look that our community loves and is packed with performance features. We were first on the market to release ribbed activewear with our iconic Ribbed Seamless Tights, and now we add another Ribbed family member to the mix. We’re so proud of this new development and hope our community will love it as much as we do.”

Opens new concept store in Oslo in October

In addition to launching Ribbed Performance, aim’n expands its physical presence with a new concept store in Oslo, Norway. Located at Nedre Slottsgate 26, just steps away from Karl Johans gate, this 300-square-meter store is set to open its doors in October 2024.

“We believe in being where our customers are, and we are incredibly proud to finally open a permanent store in Oslo,” says Tekla Acs. “Nedre Slottsgate offers an inspiring environment with a prime location that perfectly aligns with our brand. We look forward to welcoming our customers and continuing to inspire women with a daily dose of wellness.”

The new Oslo store will be aim’n’s fifth global location and the brand’s first in Norway, joining existing stores in Halmstad, Stockholm, Gothenburg, and Mount Maunganui, New Zealand. This expansion reflects aim’n’s ongoing mission to empower women worldwide through innovative, multifunctional styles that combine fashion and function.